TBWA Singapore appoints senior strategist

Tracey Hamilton has joined TBWA Singapore from Omnicom, where she was a senior strategy planner developing advertising strategies and regional campaigns.

With her experience in advertising and marketing, she will handle a range of TBWA Singapore’s blue-chip network regional and global accounts, including Standard Chartered Bank, Corona and Energizer.

Commenting on her appointment, Robin Nayak, TBWA’s regional head of strategy for Southeast Asia, said, “Tracey is a tremendous addition to our team. She’s what we call a real ‘T-shaped' strategist’– a strategic dynamo whose skills span brand planning, media strategy and channel planning.”