TEQUILA\Singapore to overhaul SMU website

The agency will rebuild SMU website from “the ground up” over the next 10 months, and it is supported by Pebble Road for the research and analytical requirements of the project.

The overhaul of the website will bring to life the core tenet of innovation that the SMU brand was built on, addressing the growing influence of social engagement and mobile communications on all stakeholder groups on a multi-device compatible platform.

Regular focus groups will provide insights into the most practical and efficient approach to these fast-evolving channels.

Brent Farrell, managing director at TEQUILA\Singapore, noted that the website will be very progressive in terms of its technology but will be firmly based on the practical, pragmatic approach to higher education that is unique to SMU.

“It will be developed through a research and data driven design approach that reduces complexity and increases engagement to ensure we provide the most efficient structure for all stakeholders, from students to research professionals, and from practicing business professionals to the external scientific community,” he added.

Gregory Metz Thomas, SMU website project leader, meanwhile said, “We aim to provide a compelling experience for our web visitors. Our students are known as highly competent, inquisitive, self-motivated and full of positive drive. Our goal is to develop a website which is a match for their talent. It is reassuring to know we have a world-class design firm behind the scenes to make it happen.”