Tetra Pak appoints Digitz as digital agency

Tetra Pak confirmed that it has named Digitz as the agency for its digital account.

Digitz will be the lead digital agency of record for 12 countries and one region—the greater Middle East and Africa. Digitz has been tasked to echo Tetra Pak's brand mission and objectives while also uncovering key imperatives and chalking out opportunities available in the digital market.

A multinational food packaging and processing company of Swedish roots, Tetra Pak offers packaging, filling machines, and processing services for the dairy, beverage, cheese, ice cream and prepared food categories.

Digitz' client portfolio includes Coca-Cola, GSK Consumer, Zong Pakistan and United Bank.