Babar Khan Javed
Jun 12, 2017

Tetra Pak appoints Digitz as digital agency

Tetra Pak has named Digitz as its lead digital agency in Pakistan the greater Middle East and Africa.

The client servicing team at Digitz in Karachi (Source: Digitz).
The client servicing team at Digitz in Karachi (Source: Digitz).

Tetra Pak confirmed that it has named Digitz as the agency for its digital account.

Digitz will be the lead digital agency of record for 12 countries and one region—the greater Middle East and Africa. Digitz has been tasked to echo Tetra Pak's brand mission and objectives while also uncovering key imperatives and chalking out opportunities available in the digital market.

A multinational food packaging and processing company of Swedish roots, Tetra Pak offers packaging, filling machines, and processing services for the dairy, beverage, cheese, ice cream and prepared food categories.

Digitz' client portfolio includes Coca-Cola, GSK Consumer, Zong Pakistan and United Bank.

Source:
Campaign Asia

Related Articles

Just Published

1 hour ago

The anti-trend trend: How Starbucks aspires to use ...

THE CMO'S MO: Inspired by Apple, Starbucks Asia's marketing head, Samuel Fung, is blending tradition and innovation with a back-to-basics approach to build loyalty in a competitive market.

1 hour ago

STB partners with NBA to attract fans from the region

The Singapore Tourism Board seeks to make the city state an attractive destination for sport fans, as it looks further afield to boost its ambitious goals for inbound visitors.

1 hour ago

X partners with Magnite to boost programmatic ad sales

Magnite joins Google and PubMatic as official third-party sellers of X’s ad inventory which can help fill unsold inventory and attract more advertisers.

2 hours ago

Love looks different in Asia now, and so should ...

More people in Asia are choosing singlehood; it’s time brands moved beyond dated romantic tropes to catch up with times for V-Day marketing, argues this writer.