Analysis News Advertising Technology
Nikita Mishra
Apr 24, 2025

The cookie stays crumbled: APAC experts weigh in on Google decision

After five years of promises, billions spent, and a cookieless future touted as inevitable, Google’s recent decision to hold onto third-party cookies has left the ad industry in limbo. Experts across the region call it a strategic stall and a blow to privacy leadership.

Clockwise from top left: Ash Dharan of NP Digital, Matt Coote of Gum Gum Australia, Ramakrishnan Raja of Resonant, Geoffroy Martin, CEO, Ogury, Ameet Khabra, founder, Hop Skip Media, Sunil Naryani of Dentsu APAC and Sarah Tukua of TBWA Melbourne

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