Ad Nut
Apr 27, 2016

The Evian babies have jumped the shark

From France: 'Baby Bay' for Evian by BETC

The Evian babies have jumped the shark

This isn't cute anymore, people. It's just weird. The babies have jumped the shark, and Ad Nut kept wishing that the shark would itself jump out of the water and devour the creepy little CGI monstrosities. At least then the brand could move on and stop doing this to us.

 

Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

Source:
Campaign Asia

Related Articles

Just Published

1 day ago

Creative agency Ralph creates global chief growth ...

VML's Gareth Jones steps in to lead global growth at Ralph, partnering with CEO Chris Hassell to reenergise the agency's key offices in Los Angeles, New York, London, and Tokyo.

1 day ago

Omnicom and IPG chiefs visit UK to sell merger to ...

The two groups will continue to operate independently and compete in pitches for the time being, as the M&A deal could take a year to complete.

2 days ago

Creative Minds: 'Go smash it like an avocado' is ...

She once dreamed of covering war zones, not crafting ad campaigns. But a surprising turn of events led this TBWA Australia creative director to a career where "smashing it like an avocado" became her unexpected motto.

2 days ago

Price-gouging in Aussie supermarkets: Where does ...

As supermarket price wars heat up, Woolworths and Coles are losing ground to Aldi, according to data from YouGov.