Ad Nut
May 28, 2015

The Evian babies are downright creepy in print

From Europe: 'Little big baby' for Evian by BETC Paris

The Evian babies are downright creepy in print

The dancing Evian babies gained universally adoration for being so, well, adorable. But something went wrong on the way to the printing press, because these posters using a sort of similar concept are deeply unsettling (at least to Ad Nut). It's a combination of "Get thee away from me, unholy hybrid spawn of Satan" and "OMG, someone save that poor baby from drowning".

Luckily, according to Campaign UK, the posters will only appear in the UK, Switzerland and France, so Ad Nut is unlikely to encounter them in the wild. Shudder.

 
Source:
Campaign Asia

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Jan 29, 2026

Gemini 3 becomes the default model for AI Overviews

A pair of updates from Google see the tech giant attempt to gain a further foothold in the battle for AI-powered search supremacy.

Jan 29, 2026

Google criticised after blocking measurement ...

YouTube owner sent a 'cease and desist' letter to Barb and Kantar Media.

Jan 29, 2026

Inside Campaign Connect Indonesia: what matters to ...

Candid conversations on growth, AI and the cultural trade-offs of scaling brands, with more than 100 marketers in the room.

Jan 29, 2026

Meta hits $200 billion revenue milestone on ...

Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.