Jin Bo
Dec 9, 2010

Touchmedia aims to double its taxi fleet in 2011

SHANGHAI – Touchmedia, which boasts with the largest taxi advertising network in China, says it plans to double the amount of taxis installed with its TVs next year.

Touchmedia aims to double its taxi fleet in 2011

The company also expects to expand to three more cities in 2011. In total, the amount of screens will be expected to exceed 50,000, which it says equals to 600 million viewers annually.

Touchmedia also announced plans to add new functions to its taxi-TV network, including location-based advertising and tracking of passengers' data.

Source:
Campaign China

Related Articles

Just Published

16 hours ago

Generation Greytt: The trillion-dollar market that ...

Armed with unprecedented pocket power and digital savvy, the over-50s are redefining what it means to age. Yet businesses remain fixated on youth, overlooking a demographic that's more adventurous, connected and ready to spend than ever before. Rajeev Lochan opines.

17 hours ago

TBWA dominates in Japan/Korea AOY 2024 awards

Accenture Song and TBWA walked home with multiple metals at the 2024 Campaign Asia-Pacific Agency of the Year awards for Japan and Korea. Check out the highlights here.

18 hours ago

Hong Kong's unique spirit: A 'Never Normal' love ...

Forget dim sums and skyscrapers, over 40 brands and influencers from Hong Kong join forces to embrace the city's chaotic charm, eclectic character, and resilient spirit in an unconventional campaign.

19 hours ago

Global ad spend to hit $1.08 trillion in 2024 as ...

WARC's latest study also reveals tech giants' intensifying dominance of global ad spend and social media leading unprecedented growth—but regulatory headwinds still threaten to reshape this burgeoning landscape.