
Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
SINGAPORE - Video-advertising specialist TubeMogul has launched a media-buying optimization tool that it claims allows marketers to easily adjust digital-video campaigns by shifting spending to the inventory that is generating the best results.
Contact Customer Support at
[email protected]
or call+852 3175 1913
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Campaign chart's the WPP media arm's history amid ongoing change under global chief executive Brian Lesser.
Marketers can now use one workflow to trigger emails from ad views and personalise campaigns using real-time purchase signals.
An activation in Seoul sees Korean fans ordering, paying for, and pulling their own pints without bar owners or security present. Just to be able to watch live football.
Trust in advertiser-agency relationships hinges not on absolute transparency, but on reasonable openness that empowers both sides without drowning them in irrelevant details, says Darren Woolley.