Emily Tan
Feb 16, 2015

Turning Ogilvy HK around with respect: CCO Reed Collins

Continent-hopping creative Reed Collins believes a softer, nice-guy approach beats breaking heads for getting results in today’s non-stop, high-pressure environment.

Chill pill: Reed has learnt to eschew arrogance and to “hate assholes” as the basis of a more efficient creative process.

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