Twitter appoints head of ad sales for Singapore and Malaysia

Chan’s appointment comes five months after the company hired Parminder Singh to oversee operations in Southeast Asia, India, Middle East and North Africa. Chan will lead the sales teams to drive advertising revenue, attract new business and secure strategic partnerships in both countries. She will work closely with in-country sales teams, as well as clients and agencies to deliver “multi-dimensional” deals, a spokesperson for Twitter told Campaign Asia-Pacific.

Chan has more than 15 years experience in advertising sales. She was previously senior account director at BBC Advertising Singapore, where she led the team and was responsible for developing local and pan-regional ad-sales strategies across the network’s multi-platform products. She spent eight years at ESPN Star Sports leading its digital media ad-sales team and was focused on monetising sporting events such as the World Cup, F1, BPL and the Cricket World Cup. Chan worked closely with brands like Adidas, Caltex, Castrol, Dell, LG, Singapore Airlines and Sony. Prior to that, she was in Yahoo’s display advertising team in Singapore.

Chan’s appointment is part of Twitter’s plan to increase foreign revenue streams. Given that sports and entertainment are two big opportunities for Twitter in the region, the company would be keen to tap her experience.

“I’ve seen how Twitter helps drive new audiences and spark engagement,” said Chan. “It has played a key role in informing news and content creation. Increasingly, news rooms and journalists turn to Twitter to find out what people care about beyond the headlines.”

Recently, Twitter appointed Christel Quek as its regional content lead for APAC, Middle East and Africa. In December, Microsoft’s Frederique Covington Corbett joined the firm as regional marketing manager, Asia.