Staff Reporters
Dec 17, 2020

Twitter Top 10: Gulps, chimes and popping lids

Distinctive sounds played a role in a number of the most effective APAC video ads on Twitter in November, including work from Sprite, Minute Maid, Foodpanda, Nestle and more.

Twitter Top 10: Gulps, chimes and popping lids

The Twitter Top 10 is a monthly list, curated by Twitter, of the video ads with the strongest creative effectiveness from across Asia-Pacific. The ranking considers several signals, such as video length, feed-stopping power and content stickiness, to surface the video ads that are resonating the most with people. #BestofTwitterAds.

F&B was a big theme across November’s well-performing video ads, followed by technology, financial services and entertainment—interesting to note as we approach year end and festivities while still social-distancing. Spending time with loved ones was a common storyline. For example: One Plus Indonesia brought friends together to play games, grandma shared her pearls of wisdom for Krungsri First Choice in Thailand, and Club Mahindra in India supported family getaways.

Sound played a stronger role in this month’s videos, providing emphasis on product qualities. For example, note the gulp of Sprite Waterlymon, a cheeky chime to accompany Foodpanda Malaysia's winks, and the popping lid of Nestle Ice Cream.

Note: If a video is not playable below, click the date/time to open the Tweet in a new tab.

Source:
Campaign Asia

Related Articles

Just Published

2 hours ago

1000 Media: Can Nas Daily’s storytelling magic ...

Nuseir Yassin’s latest digital marketing company bets on fast, AI-powered, emotion-driven storytelling to help brands break through digital clutter—starting with India.

10 hours ago

Delicia Tan adds Singapore to remit in Edelman ...

Tan takes on an expanded role as CEO of Edelman Singapore, while retaining her leadership of Hong Kong and Taiwan, following Julia Wei's upcoming departure. In other Edelman news, Vorasit Turongsomboon has been appointed MD for Thailand.

11 hours ago

Selfie-obsessed humans can now match with shelter dogs

Cheil Worldwide's latest campaign uses AI to match humans with shelter dogs based on looks and personality. Ad Nut is baffled and judging you.

11 hours ago

'The holding company model has been broken for a ...

EXCLUSIVE: Fresh off two major acquisitions in 2024, Jamie Posnanski unpacks why the traditional agency-supplier model needs an overhaul, combating transformation fatigue, and why so few clients believe their agency models are fit for purpose.