As reported by Campaign US: Original Old Spice guy Isaiah Mustafa (the man your man can smell like) gets interrupted by later spokes-muscleman Terry Crews in the first of what the brand promises will be a series of absurd bouts.
From the US: 'So it begins' for Old Spice by Wieden + Kennedy Portland.
As reported by Campaign US: Original Old Spice guy Isaiah Mustafa (the man your man can smell like) gets interrupted by later spokes-muscleman Terry Crews in the first of what the brand promises will be a series of absurd bouts.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Are your ads funding lies? Social media's prioritisation of engagement over truth puts brands at risk. So, how can marketers protect brand reputation and reach real audiences in a world of rampant misinformation?
For their Year of the Snake campaigns, luxury brands in China are digging a little deeper into imagery and symbolism to avoid an overdose of serpentine motifs.
EXCLUSIVE: The remit encompasses media planning and buying across a portfolio of Volkswagen Group China's offerings over a tenure of three years.
Octopus Cards, GOVT, Myer, Wonder Works Digital, Archetype, FCB, and more in our weekly collection of people moves and account news.