Unilever selects Lowe Vietnam for Axe creative duties

Lowe Vietnam will now be tasked with producing a full-service campaign in an effort to build Axe’s position in the Vietnam market.

The agency already handles around 70 per cent of Unilever's portfolio of brands in the country including personal care, home care and foods.

An Bellemans, vice-president for personal care and media at Unilever, said, "Lowe Vietnam has stood out for their knowledge and insights, and we are confident our partnership will achieve our ambition of making Axe an instant success in Vietnam.”

Michel Borelli, MD of Lowe Vietnam, added, “It’s an honour to partner with one of the world’s greatest brands, with such an appetite for edgy, creative work.”