Staff Reporters
Feb 14, 2013

Viacom International Media Networks launches four channels on SingTel's mio TV

SINGAPORE - Viacom International Media Networks (VIMN) Asia is to launch MTV Southeast Asia, Nickelodeon Southeast Asia, Nick Jr. and Comedy Central Asia on SingTel mio TV’s subscription TV service in Singapore.

Viacom International Media Networks will launch four channels on mio TV
Viacom International Media Networks will launch four channels on mio TV

The partnership also includes Nickelodeon-branded on-the-ground events that aim to bolster the brand experience. Details about launch dates and price plans have not been revealed, but are expected in the coming weeks.

Goh Seow Eng, managing director of television, said SingTel has been working to ensure the kids segment addresses the needs of younger viewers and their parents.

“The addition of these channels marks a significant step that brings mio TV ever closer to our goal of meeting all the key content needs of our subscribers,” he said.

 

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

9 hours ago

WPP invests in Stability AI to drive brand storytelling

Stability AI’s models and workflows will be integrated with WPP’s AI-driven operating system WPP Open, transforming its visual content creation.

12 hours ago

Women to Watch 2024: Asma Humayun, Shiny Toy Guns

A powerful example of how creative talent, coupled with unwavering determination and a commitment to social justice, can transform lives and reshape societies.

13 hours ago

Mini-games become major league advertisers on WeChat

The mini-game advertising sector has seen robust year-on-year growth in China, with the best game developers leveraging data and differentiated approaches to stay ahead of the curve.

14 hours ago

Gender equality is everyone’s fight—so why is ...

The industry has become society's convenient scapegoat for gender inequality, but adland alone can't fix what governments, corporations and culture continue to break.