Vitasoy hands accounts to DDB Hong Kong

The company has tasked the Omnicom agency with above-the-line and in-store brand communications for both brands. It won Vitasoy after a pitch and was appointed directly to Vita Sansui.

DDB also works on six brands for Vitasoy including Vita Water, Tsing Sum Zhan, Vita Juice and Vita’s Chrysanthemum Tea.

“In our long-standing partnership with DDB, it has continued to provide us with insights and creative solutions which demonstrate an understanding of our audience, and a sense of where the brand and the overall business are heading,” said Lana Chiu, senior marketing consultant at Vitasoy International Holdings.

The incumbent agency for Vitasoy was DraftFCB, and the agency still holds other parts of the Vitasoy Holdings.