Benjamin Li
Apr 9, 2010

WE Marketing Group scoops Chinese herbal brand Hung Fook Tong's creative account

HONG KONG - WE Marketing Group has won the creative retainer account for local Chinese herbal retail brand Hung Fook Tong, without a pitch

WE Marketing Group scoops Chinese herbal brand Hung Fook Tong's creative account
Hung Fook Tong’s business covers Chinese herbal bottled drinks, including Ginseng Honey, Guilinggao (Turtle jelly) and Chinese soup. The brand also has an extensive retail presence in Hong Kong and Southern China, and was the first herbal tea brand to open stores in MTR stations.

The client previously used 4A agencies, but then moved its creative and marketing in-house. WE Marketing's team will now help with the overall branding and creative strategies for the brand's retail points of sales and packaging drinks.

“Hung Fook Tong is one of the few successful home-grown Hong Kong brands,” said Viveca Chan, chairman and CEO of WE Marketing.

“Consumer trends are shifting from carbonated drinks to non-carbonated healthy and functional drinks that offer convenience among health-conscious, time-poor office workers and young couples. The client has a wide range of products and has both retail business and bottled products business. We need to help the client to prioritise and make the most effective use of its limited advertising budget."

Hung Fook Tong’s direct retail competitors in Hong Kong include HealthWorks, which also has retail stores in MTR stations.

Last year, WE Marketing Beijing won a creative campaign project for Chinese herbal tea brand Wang Lao Ji.

Source:
Campaign China

Related Articles

Just Published

2 days ago

40 Under 40 2024: Hajar Yusof, Naga DDB Tribal

Hajar’s initiatives reflect her commitment to innovation, diversity, and leaving a lasting legacy in the industry.

2 days ago

Moo Deng says hands off unless you’ve washed up

Lifebuoy’s new campaign introduces a fresh face in hand hygiene, pairing AI with playful reminders to help keep those paws—er, hands—clean.

2 days ago

The CMO's MO: Hyatt's APAC marketer on the power of ...

"Focus means saying no to 100 good ideas and saying yes to the great ones." Hyatt’s Tammy Ng shares how lessons from Steve Jobs and James Dyson are guiding her approach to personalising guest experiences.

2 days ago

Trump’s victory isn’t just America’s crisis—it’s a ...

Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.