Media News
Avery Booker
Mar 18, 2021

Why Rakuten’s Tencent tie-up is a game changer for content commerce

Rakuten is in the midst of a global expansion that has seen it make inroads in the U.S. and Europe.

Photo: Shutterstock

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

1 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

Former Dentsu APAC heads launch regional B2B marketing agency

2 Former Dentsu APAC heads launch regional B2B marketing agency

Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

3 Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

Hari Raya 2025: The APAC campaigns you need to see

4 Celebrate Hari Raya with these heartfelt and creative campaigns

Thai influencer walks out of KFC ad mid-set

5 Thai influencer walks out of KFC ad mid-set

VML & Ogilvy Japan names co-CEOs

6 VML & Ogilvy Japan names co-CEOs

Why so many are leaving adland to embark on 'solopreneurship'

7 Why so many are leaving adland to embark on 'solopreneurship'

Too old for the party, too young to leave—the paradox of middle age in advertising

8 Too old for the party, too young to leave—the paradox of middle age in advertising

Meta's APAC chief Dan Neary steps down after more than a decade

9 Meta's APAC chief Dan Neary steps down after more than a decade

Unilever uses digital twins to accelerate content creation

10 Unilever uses digital twins to accelerate content creation

Related Articles

Asia-Pacific Power List 2024: Naho Kono, Rakuten
Sep 16, 2024
Staff Reporters

Asia-Pacific Power List 2024: Naho Kono, Rakuten

Tencent marks 8% YOY growth driven by AI investments
Mar 20, 2025
Staff Reporters

Tencent marks 8% YOY growth driven by AI investments

The CMO's MO: From AI integration to environmental advocacy, Rakuten's CMO on tech-driven change
May 15, 2024
Nikita Mishra

The CMO's MO: From AI integration to environmental ...

How luxury can benefit from Tencent and Alibaba’s thawing relations
Jun 28, 2022
Yishu Wang

How luxury can benefit from Tencent and Alibaba’s ...

Just Published

Why Snap’s creative chief is doubling down on ephemeral content
5 hours ago
Surekha Ragavan

Why Snap’s creative chief is doubling down on ...

EXCLUSIVE: Veteran creative and former W+K leader Colleen DeCourcy on Snapchat’s new brand positioning, why the company is ‘anti-social media’, the benefits of in-housing, and more.

Women to Watch 2025 is now open for entries
6 hours ago
Staff Reporters

Women to Watch 2025 is now open for entries

Our annual list celebrates outstanding women across Asia Pacific who excel in business, leadership and industry contributions through their work, dedication and passion.

Retail media in ANZ is maturing beyond performance capabilities: report
6 hours ago
Matthew Keegan

Retail media in ANZ is maturing beyond performance ...

Mars United Commerce's annual report reveals that retail media brings powerful new capabilities that have led to a sophisticated, brand-building channel for advertisers.

Droga5 names Tara Ford London CCO as global creative line-up evolves
7 hours ago
Maisie McCabe

Droga5 names Tara Ford London CCO as global ...

During her time as CCO of Droga5 ANZ, Ford has led award-winning campaigns including for the Tuvaluan Government and Sydney Opera House's "Play It Safe”—which received the Cannes Lions Film Grand Prix in 2024.