Wildfire to power Notch Digital's social-media practice

Notch Digital said the association will help the agency to grow its social-media practice and encourage more clients to use the platform.

Quan Nguyen, founder and chairman of Notch, said Facebook is the “new .com” for clients in Vietnam, with penetration levels of around 40 per cent.

“We wanted to make social media marketing easier and more effective,” he said. “We wanted to change the game and bring in world-class thinking and best practices into a market that is otherwise given little importance by large solution providers.”

Tarun Dhawan, managing director, Notch, added that clients in Vietnam are at different stages in terms of social media adoption.

“Some clients are very sophisticated,” he said. “But many others are not; they are not able to link social media activity with business objectives.”

Wildfire, which was recently acquired by Google, aims to build social media marketing software and tools to enhance the way brand engage with consumers across major social networks like YouTube, Facebook, Twitter, Google+, Pinterest and Instagram.