Yakult rolls out comical Hong Kong ad campaign

One TVC, inspired by the retirement of Brazilian football star Ronaldo, tells the story of a poor child who is approached by Western football coaches to become a professional. The child's mother denies him the chance to become a star, believing the offer too good to be true.

The second TVC depicts a young, honest take-away worker who delivers food to a rich man’s house. He realises the rich man has given him five cents extra, and goes back to return the money. The rich man is touched by his honestly and decides to give him his fortune and let him marry his daughter. Again, the young man is sceptical and runs off.

Albert Wong, ECD of Dentsu Hong Kong, said, "We used this TVC to dramatise the message that  there are things in the world which are good, but still there are people who don’t believe it."

The TVC will run throughout the year on TVB Jade.

Credits:

Client Hong Kong Yakult Co.  Ltd
Agency Dentsu Hong Kong Ltd
Executive creative director Albert  Wong
Group creative director  Sammy  Lau
Associate creative director  Bonnie  Wong
Art director   Kin Chan, Echo Tang
Copywriter   Bonnie Wong
Executive producer   Elisa Leung
Production house  Off-lo-hi Ltd
Director  Alfred Hau
Executive producers  Ricko Chow
DOP Lee Wing  Lok
Post production Ping  Pong
Editor Henry Yim
Music  Billy & Lois of Play  Music
Exposure TV, You Tube