Anita Davis
Dec 17, 2009

Youku, Coke win infringement case against Voole

BEIJING - The Haidian District Court has cleared Youku and Coca-Cola of all copyright infringement charges, rejecting lawsuits backed by Union Voole Technology on behalf of the Chinese Online Video Anti-Piracy Alliance.

Youku, Coke win infringement case against Voole
The verdict comes less than a month after the Court ruled that Youku pay US$66,000 in damages to Voole for separate infringement charges. According to a Youku spokeswoman, the company is still undergoing its appeal process for that case.

Reports noted that Voole initially sought up to $14 million worth of damages from Youku.

In a company release, Youku listed its three key arguments against Voole that enabled its court win. “Voole is not a properly registered company, and has no legal rights in internet broadcasting itself; the evidence Voole presented to claim its copyright is not clear; and there are no legal grounds by which advertisers can be held legally responsible for controversial distribution.”

In September, Youku launched three of its own lawsuits against Sohu – the lead organiser of the Anti-Piracy Alliance – for copyright infringement and defamation. These suits were prompted after the Alliance announced its intention to file infringement grievances against Youku, as well as Pepsi and Coca-Cola, for having advertised on unlicensed Youku videos. Youku’s suit was filed in a pre-emptive measure before the Alliance acted on its claims.

Separately, Youku pointed out that Sohu was also sued this month for $7,320 by China’s State Administration of Radio, Film and Television (Sarft) for infringement of a video produced by a Sarft subsidiary.
Source:
Campaign China

Related Articles

Just Published

12 hours ago

The world isn’t a studio Ghibli film (yet), but ...

What's behind the current Studio Ghibli obsession? Here’s everything you need to know about the AI trend giving the world a Ghibli glow-up—magical fields, glowing skies, and just a pinch of ethical chaos included.

12 hours ago

Brands are addicted to data and it’s killing creativity

In an era where algorithms dominate every decision, brand consultancy founder Upasna Dash argues that true brand power comes not from digital footprints—but from instinct, identity, and a deep understanding of what brings true joy to consumers.

12 hours ago

EssenceMediacom breaks $100 million mark in first ...

The agency climbs into the March spot following its nearly $200 million win of the Godrej Group mandate in India.

16 hours ago

Global adspend growth forecasts cut by nearly $20 ...

Despite economic uncertainty and regulatory pressure worldwide, a WARC report says certain digital channels like social media and retail are expected to continue seeing growth this year.