Zenith Optimedia scoops IDA business

Government body IDA issued a tender in March 2011, calling for agency proposals on its media planning and buying business.

Maxus was incumbent on the account which is estimated at US$800,000.

IDA aims to build a vibrant infocomm ecosystem by attracting multinational corporations and innovative foreign companies to Singapore to complement local infocomm enterprises and start-up companies. It also seeks opportunities to grow the infocomm industry by facilitating the entry of Singapore infocomm companies into the global marketplace.