Feb 18, 2010

Zuji | PhotoShare Online Campaign | Singapore

Zuji Singapore is recruiting followers for its Facebook with a PhotoShare online campaign.

Zuji Photoshare Facebook Singapore
Zuji Photoshare Facebook Singapore
The 'You Share, We Pay' campaign will end on 12 March. Zuji will give away vouchers for photos that are uploaded by registered fans. For every photo that is “liked” by Zuji and ten other people, the uploader will receive a $1 voucher.

Zuji will pick the ten best photos and the winners will receive a $100 travel voucher.

“Zuji PhotoShare campaign was developed to encourage people to share their memories of the trips and special times that they’ve had together with loved ones to help holidays happen. We believe that a photograph is a powerful tool to inspire travel and a picture does speak a thousand words,” said Melissa Siew, general manager Zuji Singapore.

Using Facebook as a medium to communicate with consumers is a long-running development of Zuji. Previous campaigns utilising social media include the '$1 Early Bird Airfare Sale' and 'Reverse Auction' campaigns.


Zuji photoshare campaign Facebook Singapore
Credits:
Project Photoshare Online Campaign
Client Zuji Singapore
PR agency Edelman
Exposure Online


Related Articles

Just Published

13 hours ago

Japan drives Dentsu’s modest Q1 growth, APAC and ...

CXM struggles with double-digit declines globally, while media services provide steady growth.

17 hours ago

Publicis dominates latest global new-business media ...

Publicis Collective has leapt into the lead for May, following its win of Coca-Cola's business in North America, while 13 new agencies join the top 20.

17 hours ago

WPP Media: How did one of the world’s biggest comms ...

OPINION: Adland has been buzzing over the leaked news of GroupM’s rebrand. Is this WPP's bold reinvention or a sign of deeper troubles? TrinityP3's Darren Woolley looks at the communication missteps and what this shake-up means for advertisers, employees, and the future of media buying.

19 hours ago

LePub Singapore appoints Penny Sadlier as MD, makes ...

EXCLUSIVE: Sadlier's role expands within Publicis, and her leadership is bolstered with five key hires, including creative heavyweights from Ogilvy and MullenLowe.