Feb 18, 2010

Zuji | PhotoShare Online Campaign | Singapore

Zuji Singapore is recruiting followers for its Facebook with a PhotoShare online campaign.

The 'You Share, We Pay' campaign will end on 12 March. Zuji will give away vouchers for photos that are uploaded by registered fans. For every photo that is “liked” by Zuji and ten other people, the uploader will receive a $1 voucher.

Zuji will pick the ten best photos and the winners will receive a $100 travel voucher.

“Zuji PhotoShare campaign was developed to encourage people to share their memories of the trips and special times that they’ve had together with loved ones to help holidays happen. We believe that a photograph is a powerful tool to inspire travel and a picture does speak a thousand words,” said Melissa Siew, general manager Zuji Singapore.

Using Facebook as a medium to communicate with consumers is a long-running development of Zuji. Previous campaigns utilising social media include the '$1 Early Bird Airfare Sale' and 'Reverse Auction' campaigns.


Zuji photoshare campaign Facebook Singapore
Credits:
Project Photoshare Online Campaign
Client Zuji Singapore
PR agency Edelman
Exposure Online


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