Analysis Opinions
Bryce Whitwam
Mar 7, 2023

China’s outdoor market set to keep growth in post-zero Covid era

SHANGHAI ZHAN PODCAST: Camping, hiking and other domestic travel activities accelerated during the last three years. Mathew Jung, Greater China GM for German outdoor brand, Jack Wolfskin, is confident this growth will continue.

Shutterstock

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Did the strategic planner just kill the advertising agency?

1 Did the strategic planner just kill the advertising agency?

WPP Media: How did one of the world’s biggest comms companies mess up the messaging?

2 WPP Media: How did one of the world’s biggest comms companies mess up the messaging?

Coca-Cola and WPP renew global marketing partnership

3 Coca-Cola and WPP renew global marketing partnership

GroupM tells staff about redundancies as restructure hits UK

4 GroupM tells staff about redundancies as restructure hits UK

Why has GroupM lost its way for so long? The buck stops with WPP

5 Why has GroupM lost its way for so long? The buck stops with WPP

Ogilvy unifies social media offering in 16 APAC markets

6 Ogilvy unifies social media offering in 16 APAC markets

Omnicom set targets to cut staff costs by 10%

7 Omnicom set targets to cut staff costs by 10%

APAC Power List 2025: The region's most powerful brand leaders

8 APAC Power List 2025: The region's most powerful brand leaders

Labubu, the art toy craze and why grown-ups can’t get enough

9 Labubu, the art toy craze and why grown-ups can’t get enough

Asia-Pacific Power List 2025: Ravi Santhanam, HDFC Bank

10 Asia-Pacific Power List 2025: Ravi Santhanam, HDFC Bank

Related Articles

From China to the world: C-beauty eyes global expansion
Jun 20, 2023
Bryce Whitwam

From China to the world: C-beauty eyes global expansion

Why brands in China are entering the podcast world
Sep 26, 2024
Minnie Wang

Why brands in China are entering the podcast world

In China, luxury brands need to prioritise unique experiences
Mar 7, 2022
Bryce Whitwam

In China, luxury brands need to prioritise unique ...

Chinese culture carriers now the secret to building brands in China
Feb 14, 2022
Bryce Whitwam

Chinese culture carriers now the secret to building ...

Just Published

Campaign announces agenda for debut of Campaign House at Cannes Lions 2025
5 hours ago
Staff

Campaign announces agenda for debut of Campaign ...

Programme of editorial and partner events will run across the week of the festival in June.

Southeast’s Asia’s top 50 brands 2025
2 days ago
Matthew Keegan

Southeast’s Asia’s top 50 brands 2025

After surveying 10,000+ consumers across Southeast Asia, Pureprofile and Campaign crown Samsung and Shopee as the top brands, joined by 48 others leading the region’s market.

Mindshare, EssenceMediacom China chiefs exit
2 days ago
Minnie Wang

Mindshare, EssenceMediacom China chiefs exit

Campaign understands that both Mindshare and EssenceMediacom’s China chiefs are stepping down; WPP Media pushes regional restructuring post rebrand.

Can’t find a clean public toilet? Buktupup to the rescue
2 days ago
Staff Reporters

Can’t find a clean public toilet? Buktupup to the ...

BuktuPup is a new microsite that helps travellers in rural Indonesia find clean, private restrooms hosted by locals—even in remote tourist spots.