While much has been made of the cookie’s demise, marketers now have an opportunity to truly bring together creativity with data and technology without over-relying on just automatic re-targeting, writes Deepika Nikhilender, SVP Xaxis Asia Pacific.
In today’s omnichannel world, marketers can’t afford such disunity in their understanding of the consumer. In comes Beyond, a solution to bridge the gap between siloed consumer data to help advertisers more effectively drive business outcomes.