Opinions Advertising
Ian Whittaker
Oct 28, 2024

What to do about China? The question facing many Western advertisers

As China’s economic outlook dims and consumer confidence falters, global advertisers face a tough decision: Keep waiting for a rebound or shift focus to more reliable markets?

Photo: Shutterstock

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

1 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

Former Dentsu APAC heads launch regional B2B marketing agency

2 Former Dentsu APAC heads launch regional B2B marketing agency

Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

3 Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

Hari Raya 2025: The APAC campaigns you need to see

4 Celebrate Hari Raya with these heartfelt and creative campaigns

Thai influencer walks out of KFC ad mid-set

5 Thai influencer walks out of KFC ad mid-set

VML & Ogilvy Japan names co-CEOs

6 VML & Ogilvy Japan names co-CEOs

Why so many are leaving adland to embark on 'solopreneurship'

7 Why so many are leaving adland to embark on 'solopreneurship'

Too old for the party, too young to leave—the paradox of middle age in advertising

8 Too old for the party, too young to leave—the paradox of middle age in advertising

Meta's APAC chief Dan Neary steps down after more than a decade

9 Meta's APAC chief Dan Neary steps down after more than a decade

Unilever uses digital twins to accelerate content creation

10 Unilever uses digital twins to accelerate content creation

Related Articles

Macroeconomic issues or a fall from grace? Explaining WPP's weakness in China
Aug 15, 2024
Ian Whittaker

Macroeconomic issues or a fall from grace? ...

Will 2024 in China be much the same as 2023?
Jan 29, 2024
Ian Whittaker

Will 2024 in China be much the same as 2023?

‘Chexit’: Is there a scenario where the agency groups leave China?
Oct 25, 2023
Ian Whittaker

‘Chexit’: Is there a scenario where the agency ...

Slowdown in China’s media-buying costs to continue in 2025: report
Aug 29, 2024
Minnie Wang

Slowdown in China’s media-buying costs to continue ...

Just Published

Why are the majority of AI assistants female?
3 hours ago
Emma Thumann

Why are the majority of AI assistants female?

Meghan Joyce, CEO and co-founder of Duckbill, explores the historical, scientific and technological reasons behind the feminine voices of AI assistants.

AB InBev moves beyond sponsorships—betting big on owned festivals
3 hours ago
Vinita Bhatia

AB InBev moves beyond sponsorships—betting big on ...

Globally, AB InBev invested $7.2 billion in sales and marketing in 2024, focusing on strengthening its mega brands and building brand equity in high-growth markets like India.

AKQA co-founder Tom Bedecarré dies, aged 69
3 hours ago
Beau Jackson

AKQA co-founder Tom Bedecarré dies, aged 69

'Silicon Valley’s favourite ad man' is honoured by friends and colleagues.

LinkedIn picks network for $97 million global media account
3 hours ago
Beau Jackson

LinkedIn picks network for $97 million global media ...

The appointment follows a closed process across several global markets.