James Swift Byravee Iyer
Sep 17, 2015

News Corp agrees to buy Unruly; agency execs react

News Corporation has agreed to acquire Unruly Holdings Limited in a deal that values the video ad tech company at up to US$177 million, but industry experts are questioning how the publisher of The Times, one of the first websites in the UK to introduce a paywall, is looking to increase the virality of its content.

L-R: Cooke, Button, Wood

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