Asia-Pacific Power List 2025: Dhiren Amin, Income Insurance

Dhiren Amin

Chief customer officer
Income Insurance
Singapore
Returning member  

Having garnered extensive experience at FMCGs, including Kraft Heinz and Unilever, seasoned marketer Dhiren Amin walked into Income Insurance with a plan in mind. He spearheaded a pivot towards commercial marketing with KPIs being aligned towards revenue, profit, customer acquisition and cross-selling. This practical approach shone in monthly commercial reviews where cross-functional teams—such as sales, product, and finance—would review their performance by product and channel, which could then be translated into action plans for the company. 

Amin’s changes played a part in the company achieving its commercial goals, showcased in strong growth for the company in 2024, across the lines of business—life, motor and travel. Last year, Income achieved standout growth across its core segments, with life and personal accident insurance posting high annual increases, and travel insurance rebounding to surpass pre-pandemic levels. These gains helped Income outpace most competitors in Singapore’s crowded insurance sector.

Under Amin’s leadership, Income also launched two new life insurance products in 2024 in the investment and savings space, which reaped significant revenue growth. These new launches have become the main drivers of Income’s life insurance portfolio, accounting for a majority of new business and contributing robust revenue within their first 18 months. Also, while Income was in the news in 2024 as Allianz’s heavily scrutinised offer to acquire a majority stake in Income fell through, the company also maintained its equity leadership at 48% across all insurers in Singapore, as well as across all lines of business.

As a result of Amin’s impact in a span of just three years, the company ranked 34 in Warc’s recent global effectiveness rankings, it was named Southeast Asia’s Brand of the Year at Campaign’s AOY 2024, and took home nine metals at the Effies, also being announced as 'Marketer of the year'—where Dhiren was also a co-chairperson.

Internally, Amin ensures that his marketing and product teams have a healthy representation of women, with 72% of the team comprising women. And within this team, he’s a huge proponent of tapping deeply into culture and craft to produce impactful and memorable campaigns—an unsurprising fact given his past agency experience. For instance, to train his team to improve their craft, he ensured that they would have a two-day paid training at Cannes Lions.