Caltex celebrates its 75th Anniversary

Caltex recently celebrated its 75th Anniversary with a number of events around the region at which trade and retail partners were treated to a sneak peek of the new branding campaign that launched in Malaysia, Thailand, New Zealand and Singapore and is rolling out across the Philippines, Hong Kong, Cambodia, South Africa and Pakistan.

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The client and agency team members behind the new launch work. From left: Brian Fisher, Caltex Global brand manager; Juliana Loh, Caltex brand manager – Singapore; Joanne Kok, Caltex regional brand & web support manager; Yvonne Woo, Caltex consumer insights manager; Dorothy Cheong, Caltex regional integrated marketing manager; Camellia Tan, Y&R senior regional account director; Bruce Watt, Y&R regional creative director; Arshad Mohamed, Y&R account executive

The Caltex Brand team behind the new ‘Caltex. Enjoy the Journey’ campaign. From left: Juliana Loh, brand manager – Singapore; Joanne Kok, regional brand & web support manager; Brian Fisher, Caltex Global brand manager; Yvonne Woo, consumer insights manager; and Dorothy Cheong, regional integrated marketing manager.

Taking the fresh direction from Brand to Caltex customers are: From left: John Sam, Caltex retail manager – Singapore; Peng Xiaofei, vice president, Chevron Asia Pacific products; and Jeremy Oh, general manager, Chevron Malaysia, Singapore & Cambodia Products.

Chevron Cambodia employees and Caltex staff marked the Caltex 75th Anniversary with a joint cake cutting ceremony by Chevron’s policy, government and public affairs MY/CM manager Mokhtar Ali Ismail; finance manager Aesel Loreto; marketing support manager MY/SG/CM Faizah Abdul Samad; retail district manager Chang Swee Wah and commercial & industrial business consultant Samith Sin.

A total of 68 Chevron Cambodia employees and Caltex staff celebrated the Caltex 75th Anniversary on 8 July at Chevron’s Head office, Sihanouk Ville Terminal.

Albert Kwok and guest in front of a Caltex station.

Caltex Staff in Hong Kong celebrating the brand’s 75th anniversary.

Caltex Branded Marketers (second from left) Pen Petroleum executive director Saw Chang Heng; director Abdul Rahim Darus; group general manager Saw Siam Ching; Scholfield general manager Nick Shankar; Trivenus general manager Abu Hassan Seeni Abdul; Scholfield maintenance manager Andrew Chew; Sutera Matra general manager Eddie Lim. Flanking them are Chevron business consultants (extreme left) and Kenny Lee (extreme right).

The Caltex 75th Anniversary birthday cake in the image of the new refreshed fuel pump, complete with logos of other Caltex offerings received a seal of approval among Caltex retailers.

New Zealand Lubricants' technical manager Alex Stephenson reviews the new Caltex campaign 'Enjoy the journey'.

Thumbs up sign from officials of Chevron Philippines Incorporated (CPI) at the start of the 8 July festivities – a media bash for members of quad media who have been covering Caltex activities and events over the years. From left to right: Mark Quebral, HR manager for HK/AUS/NZ/PH, Chevron Corporation; Vero Pangilinan, Caltex brand coordinator – PH (CPI); CPI Country Chairman Jim Meynink; Raissa Bautista, Manager – Policy, Gov’t & Public Affairs (CPI); and Brian Fisher, Caltex Global Brand Manager – Chevron Corporation.

Jim Meynink, country chairman Chevron Philippines Inc welcomes guests to the Gala event of the Caltex 75th anniversary celebrations in the Philippines.

Dr. Norkhun Sittiphong, Permanent Secretary of Ministry of Energy; Mark Nelson, President- International Products; and Adrian Bendeck, country chairman and GM-Products joined the celebration of 75th anniversary of Caltex brand on stage.