Highlights from GroupM China's third annual regional conference in Dalian

More than 150 senior executives of GroupM China and its agencies Maxus, MEC, MediaCom and Mindshare gathered at GroupM China's 3rd annual GroupM regional conference in Dalian 13-14 September. With 'Change' as the event's theme, keynote speakers Jason Jennings and John Bird, as well as Jane McGonigal, Institute for the Future game designer, took the group on an experiential journey with a digital future forecasting game: A World without Advertising.

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Participants engaged in a massive multiplayer thumb wrestling!

Massive multiplayer thumb wrestling.

Jane McGonigal, Institute for the Future’s game designer took the group on an experiential journey with a digital future forecasting game – 'A world without advertising', specially designed for GroupM China.

Gameday activity.

Reaction cards.

A social media platform was specially created for the game, where participants interact, shared creative ideas and thoughts on 'A world without advertising!'

Bessie Lee

Irwin Gotlieb.

Wang Wei.

Jason Jennings.

Jason Jennings book signing for his latest book, 'The reinventors – how extraordinary companies pursue radical continuous change'.

John Bird, founder and editor-in-chief of The Big Issue magazine shared his story on changing lives.

Emcees for the M*Power Awards, Jean Zhao and Andy Ge from MEC Beijing.

Bessie Lee addresses the group to open the M*Power Awards night.

Campaign of the Year Award – Presenters Jin Wanjun, chairman, GroupM Trading, China (extreme left) and Wang Wei, deputy minister, Publicity Department of CPC, Dalian Municipal Committee with representatives from MediaCom Guangzhou for the winning campaign, P&G Olympics.

Best ROI Award - Presenters Christian Guinot, president, MEC China (left) and Karl Cluck, chief strategy officer, Mindshare China (right) with Karen Ho, head of interaction, MEC China (middle) for the winning entry – The Pearl by MEC Beijing.

Best Cross Team Collaboration Award – Presenters Rupert Day, CEO of tenthavenue (second from the right) and John Bird (extreme right) with the winning team from the M*Power Awards 2011 30 under 30 for the GroupM Young Power campaign.

Best Integrated Planning Award – Presenters Jason Jennings (extreme left) and Swee Lynn Chong, MD, Corp Comms, GroupM China (extreme right) with the winning team from Mindshare Shanghai for the Nike Use Sport Campaign.

Presenters Eve Lo, chief knowledge officer, GroupM China (extreme left) and Roger Li, chief talent officer, GroupM China (extreme right) with the winning team from Mindshare Shanghai for the project - Efficiency in Managing TV Spends, done in collaboration with GroupM Shanghai.

Bessie Lee (left) with M*Power Awards 2012 Business Leader of the Year Michelle Yang, MD, MEC Beijing (right).

Presenters Sara Si, president, Media Management, GroupM Trading, China (middle) and Michael Zhang, president, MediaCom China (right) with Athena Chen, deputy GM, Maxus Shanghai (left) for the winning entry, Pfizer New Business Pitch by Maxus Shanghai.

Digital Breakthrough Award – Presenters Tony Chen, president, GroupM Interaction (left) and Jim Liu, president, Kinetic China ( right) with the campaign team representatives from MediaCom Beijing for the winning entry, GSK Polident Bridges the Generation Gap.

Presenters Irwin Gotlieb (left) and Jane McGonigal (right) with Corinna Chen, digital director, MEC Beijing (middle) for the Most Innovative Thinker of the Year Award.