Benjamin Li
Sep 20, 2012

Highlights from GroupM China's third annual regional conference in Dalian

More than 150 senior executives of GroupM China and its agencies Maxus, MEC, MediaCom and Mindshare gathered at GroupM China's 3rd annual GroupM regional conference in Dalian 13-14 September. With 'Change' as the event's theme, keynote speakers Jason Jennings and John Bird, as well as Jane McGonigal, Institute for the Future game designer, took the group on an experiential journey with a digital future forecasting game: A World without Advertising.

Participants engaged in a ...
Massive multiplayer thumb ...
Jane McGonigal, Institute ...
Gameday activity.
Reaction cards.
A social media platform ...
Bessie Lee
Irwin Gotlieb.
Wang Wei.
Jason Jennings.
Jason Jennings book ...
John Bird, founder and ...
Emcees for the M*Power ...
Bessie Lee addresses the ...
Campaign of the Year Award ...
Best ROI Award - Presenters...
Best Cross Team Collaborati...
Best Integrated Planning ...
Presenters Eve Lo, chief ...
Bessie Lee (left) with ...
Presenters Sara Si, ...
Digital Breakthrough Award ...
Presenters Irwin Gotlieb ...
30 under 30 winners for ...
MEC China
Mindshare China

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