Advertising
Jenny Chan 陳詠欣
Aug 6, 2015

HKTVmall's massive campaign brings puns to all MTR stations

HONG KONG - See all the 51 creative visuals in HKTVmall's mega trackside-advertising campaign in Hong Kong's MTR system covering more than 3,000 JCDecaux ad locations. Click the related-article link below for more details on this campaign.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Chinese media rebate corruption probe widens across agencies

1 Chinese media rebate corruption probe widens across agencies

Did the strategic planner just kill the advertising agency?

2 Did the strategic planner just kill the advertising agency?

APAC Power List 2025: The region's most powerful brand leaders

3 APAC Power List 2025: The region's most powerful brand leaders

Labubu, the art toy craze and why grown-ups can’t get enough

4 Labubu, the art toy craze and why grown-ups can’t get enough

Southeast’s Asia’s top 50 brands 2025

5 Southeast’s Asia’s top 50 brands 2025

Mindshare, EssenceMediacom China chiefs exit

6 Mindshare, EssenceMediacom China chiefs exit

Asia-Pacific Power List 2025: Ravi Santhanam, HDFC Bank

7 Asia-Pacific Power List 2025: Ravi Santhanam, HDFC Bank

Inside Somersby’s ‘no-nonsense’ brand positioning with K-pop’s Yeonjun

8 Inside Somersby’s ‘no-nonsense’ brand positioning with K-pop’s Yeonjun

Group M officially rebrands to WPP Media

9 Group M officially rebrands to WPP Media

GroupM tells staff about redundancies as restructure hits UK

10 GroupM tells staff about redundancies as restructure hits UK

Related Articles

HKTVmall blankets MTR stations with punny humour
Aug 5, 2015
Jenny Chan 陳詠欣

HKTVmall blankets MTR stations with punny humour

TBWA HK launches ecommerce offering focused on HKTVMall
Sep 13, 2021
Matthew Miller

TBWA HK launches ecommerce offering focused on HKTVMall

Pizza Hut lures lunchtime queues in Hong Kong
Apr 1, 2025
Ad Nut

Pizza Hut lures lunchtime queues in Hong Kong

Cathay flies over Hong Kong's former airport for nostalgic stunt
Apr 14, 2025
Staff Reporters

Cathay flies over Hong Kong's former airport for ...

Just Published

John Wren: ‘Calculated risk makes you stronger’
2 hours ago
John Wren

John Wren: ‘Calculated risk makes you stronger’

Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Omnicom’s John Wren.

Agency Report Card 2024: MullenLowe
The Information
3 hours ago
Staff Reporters

Agency Report Card 2024: MullenLowe

In 2024, MullenLowe weathered the loss of significant Unilever business by securing new clients, yet still faces challenges in regional cohesion, despite pockets of creative success.

RGA appoints Melissa Jackson Parsey as global chief strategy officer
4 hours ago
Lucy Shelley

RGA appoints Melissa Jackson Parsey as global chief ...

Position has been vacant for more than a year after Tom Morton's departure.

Agency Report Card 2024: Mindshare
The Information
23 hours ago
Staff Reporters

Agency Report Card 2024: Mindshare

Mindshare faced significant setbacks in APAC in 2024, losing nearly a billion dollars in client business and falling out of Campaign's top 20 rankings, highlighting the need for strategic renewal.