PR
Staff Reporters
Apr 24, 2013

ING events promote 'Easy defender' internally and externally

Jack Morton Worldwide delivered an internal celebration event and a consumer-activation campaign for ING Hong Kong and Macau, promoting the brand's 'Easy defender' products. The internal celebration hosted 3000 agents, staff and VIPs on 18 February at AsiaWorld-Expo. The consumer activation featured a series of street dance 'flash mobs' that appeared in six locations around Hong Kong in March.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Omnicom cut 3,000 roles during 2024 ahead of IPG takeover move

1 Omnicom cut 3,000 roles during 2024 ahead of IPG takeover move

Why Tim Hortons went with a hockey theme for its Super Bowl spot

2 Why Tim Hortons went with a hockey theme for its Super Bowl spot

PepsiCo's $200 million investment brings Cheetos back to Indonesia

3 PepsiCo's $200 million investment brings Cheetos back to Indonesia

Dentsu prioritises media in new growth plan following $820 million loss

4 Dentsu prioritises media in new growth plan following $820 million loss

Martin Sorrell on 'lack of strategy' at Omnicom and why WPP should be 'broken up'

5 Martin Sorrell on 'lack of strategy' at Omnicom and why WPP should be 'broken up'

Beloved global creative leader Ari Weiss dies at 46

6 Beloved global creative leader Ari Weiss dies at 46

OMG taps Dentsu exec for Malaysia CEO position

7 OMG taps Dentsu exec for Malaysia CEO position

Top 10 food brands in Southeast Asia

8 Top 10 food brands in Southeast Asia

'The holding company model has been broken for a long time': MediaSense CEO

9 'The holding company model has been broken for a long time': MediaSense CEO

McDonald's Valentine's campaign may make you believe in enduring love

10 McDonald's Valentine's campaign may make you believe in enduring love

Related Articles

Jack Morton Worldwide sets up shop in Singapore
Mar 17, 2011
Rhandell Rubio

Jack Morton Worldwide sets up shop in Singapore

A history of brand experience through the decades
Nov 5, 2019
Surekha Ragavan

A history of brand experience through the decades

A peek into the Spikes Asia brand experience and activation awards
Sep 24, 2019
Surekha Ragavan

A peek into the Spikes Asia brand experience and ...

Jack Morton appoints new chief creative officer
Apr 3, 2019
Staff Writer

Jack Morton appoints new chief creative officer

Just Published

Women’s cricket searches rose by 103% in 2024: Kantar India study
8 hours ago
Campaign India Team

Women’s cricket searches rose by 103% in 2024: ...

Live music events including Coldplay, Taylor Swift, Vijay Antony, and Diljit Dosanjh concerts also saw a 43% increase, according to the report.

Pitch consultants respond to 'pay-to-play' criticism: Don't 'lump all intermediaries in one bucket'
8 hours ago
Eszter Gurbicz

Pitch consultants respond to 'pay-to-play' ...

Industry body VoxComm said the rise of this model puts agency-client relationships at risk.

Coach appoints Mother to creative account and unveils NYC style-inspired campaign
8 hours ago
Charlotte Rawlings

Coach appoints Mother to creative account and ...

The latest campaign features actors Elle Fanning and Nazha, model and songwriter Koki, and rapper Youngji Lee, all of whom are global ambassadors for Coach.

Do the latest holding company results signify a shift towards media first?
The Information
9 hours ago
Beau Jackson

Do the latest holding company results signify a ...

Industry leaders weigh in on what Dentsu, Omnicom, Publicis Groupe and Interpublic Group results mean for media.