McDonald's and DDB are the belle of the ball at 2012 HK Effie awards
McDonald’s and DDB become the belle of the ball at the 2012 Effie awards gala on 24 May in Hong Kong, its ‘CNY campaign: sharing the blessings with one and all’ won the Grand Effie and Gold. DDB and OMD were the top winning creative and media agencies that night. Other Golds awards went to McCann for its Coca-Cola ‘Chok! Chok! Chok!’ campaign, while TBWA\Tequila Hong Kong’s "Life interrupted - received nothing less than 4G".
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Dentsu China CEO Chun Yin Mak steps down after one ...
Mak will be succeeded by Guang Cui, currently CEO of Dentsu Creative China, marking the latest in a series of leadership changes across the Group.
Creative Minds: Roberto Buhain, unscripted
Cylndr Seoul’s copywriter and a former theatre actor, Roberto Buhain reveals his unpredictable path from the stage to the world of advertising—complete with half-finished tattoos and a whirlwind of hobbies.
Asia-Pacific Power List 2024: Ricky Afrianto, ...
A volleyball aficionado with a knack for adaptability, Afrianto is a passionate marketer who brings agility and responsiveness to evolving consumer needs.
Daniel Ricciardo drives the dream in Tourism WA's ...
The second iteration of the work targets Singaporeans' love for travel and F1 excitement, showcasing Western Australia's beauty ahead of the Singapore Grand Prix.