Razorfish and VS Sassoon create 3D-printed hair sculptures

Razorfish and VS Sassoon are hosting 'Salon Sassoonism', a popup-store experience billed as Hong Kong's "first ever live 3D sculpture style event". From 31 October through 9 November, VS Sassoon is creating 3D-printed accessories for display on models sporting the season's latest hairstyle looks. The event takes place at the iSquare shopping mall in Hong Kong's Tsim Sha Tsui district. The agency reports that the promotion drew online interest from more than 10,000 people in its first few days. Ketchum and Starcomm also played roles in the initiative.