Staff Reporters
Jul 25, 2017

Scoot-Tigerair rebranding: See Scoot's new livery, uniforms and tagline

Scoot and Tigerair have completed the brand integration they announced nine months ago.

Scoot and Tigerair, which announced last May that they would integrate under the Scoot brand, today revealed the airline's new livery, uniforms and tagline. 

Scoot is dropping its former tagline, the memorable 'Get outta here!' for a rather more ordinary alternative: 'Escape the ordinary'. However, lest you think all trace of weirdness will be erased, the airline has named its first Airbus A320 (formerly a Tigerair craft) 'Conscious Coupling' "in commemoration of the integration between Scoot and Tigerair". (The name refers to Gwyneth Paltrow's infamously odd characterisation of her divorce from Coldplay frontman Chris Martin as a "conscious uncoupling", whichi is far from the only offbeat thing Paltrow is known for, but we digress.) 

The airline also announced it will be adding five new destinations by June 2018: Honolulu, US; Harbin, China; Kuching and Kuantan, Malaysia; and Palembang, Indonesia.

Said Scoot CEO Lee Lik Hsin: “The enhanced Scoot that we are introducing today is spunky and sassy, and promises to create more travel opportunities for our guests."

Source:
Campaign Asia

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