The Appies 2012 in Singapore
The Asia Pacific Marketing Congress 2012 (The Appies) recently awarded the top 15 marketing campaigns in the region, judged on the basis of breaking category conventions, use of technology, quality of execution, idea, and potential for global adaptation. The event was held for the third year in Singapore on 26 and 27 July.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Budgets 2025: Retail media and CTV will dominate ...
The industry is poised for significant growth in 2025, fuelled by robust digital revenues and shifting consumer behaviours that could see budgets moving to social platforms and retail networks over traditional channels. Media experts weigh in.
McDonald's Valentine's campaign may make you ...
Ad Nut refuses to be manipulated by commercials, but this V-Day spot from McDonald's Philippines, with its saccharine portrayal of enduring love, is surprisingly effective. Curse you, Golden Arches!
The boys’ club still runs Australian advertising—and...
Déjà vu and disappointment: W+K Sydney's all-male team exposes the hollow promises of diversity in adland, writes Jet Swain, who calls for an end to "lip service."
Samsung says there’s an AI companion for every ...
With the global launch of its Galaxy S25, Samsung and BBH Singapore want consumers to think about AI not as an intimidating piece of technology but as an omniscient wingman.