7eleven
How personality test MBTI penetrated the marketing world
The famed personality test is being utilised by brands to not just categorise its consumers to relevant products, but also to inject playfulness in their campaigns. The question then—does it sell, or is it just a social-media talking point?
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October advertiser of the month: 7-Eleven
Doraemon boosts 7-Eleven Thailand's ad awareness by double digits in October, outperforming competitors, new data shows.
7-Eleven taps coffee culture to froth its image
A multimillion Hong Kong dollar campaign for a new premium brew blends outdoor, print and social media in Hong Kong and Macau.
7-Eleven's robotic hands will applaud you for giving
In Taiwan, a wall of hands accepts charitable donations.
Private view: Nursery crimes, unlimited stadiums and Big Gulps
Nora Manjit and Suthisak Sucharittanonta share their reactions to work from PS The Children, Cadbury, Mondelez, Nanfu Battery, Nike and 7-Eleven.
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