acquisitions

Jan 28, 2025

Publicis ANZ acquires indie media shop Atomic 212°

Atomic 212°, founded by Barry O’Brien OAM in 2008, is Australia’s largest independent media agency.

Dec 10, 2024

Adland reacts to Omnicom-IPG mega-merger

The creation of advertising's new superpower has sparked intense debate about the future of marketing services. Campaign speaks to industry figures about what the $25.6 billion deal means for creativity, competition, and clients worldwide.

Aug 15, 2024

Mars to acquire Pringles maker Kellanova in largest buyout in packaged goods history

Acquiring its snack rival for US$36 billion will mark the largest deal of 2024, giving Mars ownership of global cereal brands including Special K and Kellogg's Corn Flakes outside North America.

Aug 13, 2024

Vinyl Group acquires embattled Australian publication Mediaweek

Mediaweek is sold following news that its former owner Trent Thomas was accused of workplace misconduct.

Apr 14, 2024

M&C Saatchi to consider US acquisitions to bulk up creative network

A new leadership team will address the group’s underweight presence in the world’s biggest ad market.