acquisitions

Aug 15, 2024

Mars to acquire Pringles maker Kellanova in largest buyout in packaged goods history

Acquiring its snack rival for US$36 billion will mark the largest deal of 2024, giving Mars ownership of global cereal brands including Special K and Kellogg's Corn Flakes outside North America.

Aug 13, 2024

Vinyl Group acquires embattled Australian publication Mediaweek

Mediaweek is sold following news that its former owner Trent Thomas was accused of workplace misconduct.

Apr 14, 2024

M&C Saatchi to consider US acquisitions to bulk up creative network

A new leadership team will address the group’s underweight presence in the world’s biggest ad market.

May 11, 2023

M&A Watch: Resilience, capability and growth are keywords in March

Activity picks up from quiet February, with 55 deals in marketing services.

Feb 16, 2023

M&A Watch: CX and B2B top trends in December

Agencies bought at end of 2022 include Fiftyfive5 and Melon.

Nov 22, 2022

Capgemini acquires 23red to boost creative capabilities

This is the second creative acquisition for Capgemini after buying Rufus Leonard.