Minnie Wang
Apr 17, 2025

AI is no longer optional: Appier's CEO on creative intelligence and the company’s next chapter

Following Appier’s acquisition of AdCreative.ai, CEO Chih-Han Yu outlines the company’s full-stack marketing AI vision, what’s next for the firm, and the evolving role of CMOs in this era of AI-powered marketing.

Chih-Han Yu, CEO at Appier (left) and Alexandre Leciel, CEO at AdCreative.ai

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