adalytics
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DoubleVerify claims Adalytics ‘manipulated findings’ in recent report on general invalid traffic
DoubleVerify alleges that the findings of Adalytics’ GIVT report are misleading and that the firm has a track record of misrepresenting verification technology and data.
Amazon, Google among platforms under fire for ads on child-abuse sites
Following an Adalytics report linking ads from big tech to websites hosting child sexual abuse material, US Senators demand accountability. Advertising expert Arielle Garcia asks the damning question: "How much child sexual abuse is enough for them to take action?"
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DoubleVerify and IAS accused of running Fortune 500 ads on websites with offensive content
New Adalytics report highlights the implications and challenges of using AI-driven brand safety technologies in digital advertising.
Colossus SSP alleged to mismatch user IDs
In a recent analysis by Adalytics, which evaluates media purchases for agencies and brands, Colossus SSP was highlighted for incorrectly reporting user IDs during ad transactions managed through the demand-side platform The Trade Desk.
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Forbes ‘mistakenly’ ran MFA site for years
The MFA site featured ads from global brands while all major holding companies were found to have purchased ad space on the now-disgraced platform.
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Google has been quietly running brands' search ads through problematic websites, report claims
A fresh report from Adalytics alleges that the search giant has been serving major brands’ advertising on inappropriate and sanctioned websites via its Search Partner network.
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