adobe
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Adobe to buy Semrush in $1.9 billion deal to expand AI marketing tools
Boston-based Semrush is favoured by marketers for its SEO and analytics tools.
+(1).jpg&h=268&w=401&q=100&v=20250320&c=1)
Adobe’s APAC CMO: ‘There is a balance between automation and creativity that is really important’
Duncan Egan weighs-in on how much AI should be relied upon and how his own B2B marketing role is changing as a marketer to marketers.
Big ideas, not big algorithms, will win Cannes
At Cannes 2025, Adobe’s Shantanu Narayen and Publicis’ Arthur Sadoun unpacked why AI may power creativity—but humans still pilot it.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Coach’s AI-powered handbags take a swing at a fashion revolution
By harnessing Adobe Firefly’s generative AI, Tapestry is redefining handbag design—scaling creativity while maintaining brand integrity.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Stagwell named global lead for creative campaigns and social content at Adobe
The partnership hands remits to five Stagwell agencies.
Adobe unveils AI content creator for ad campaigns
Adobe announces partnerships with Microsoft and IBM.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins