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Apr 23, 2025

Influencer content outperforms digital ads on lower- and mid-funnel metrics: Study

67% of Indians trust influencer recommendations over traditional advertisements, notes Kantar’s Influencer Playbook report.

Jul 5, 2024

Indian consumers show greater appetite for personalised ads on streaming media services

A report by Moloco and YouGov found that 41% of Indian consumers have cancelled a subscription because of the ads experience.

Jun 27, 2024

Deloitte: Indian consumers shift to value-conscious purchases

Tailoring product assortments and marketing strategies to local preferences to bolster brand connections are highly valued.

Jun 11, 2024

Confusion prevails in India as advertisers, agencies grapple with new declaration rules

After a spate of high-profile misleading ads, India's Supreme Court has directed agencies and advertisers to furnish a self-declaration certificate before airing new ads. Digital marketers say it's impractical.

Apr 3, 2024

Discord rolls out rewarded, gamified ads called Sponsored Quests

Starting next week, advertisers can display ads within the social platform and give users gameplay challenges they’ll be rewarded for completing while streaming.

Aug 22, 2023

Thailand threatens legal action against Facebook

The Thai government announced plans to seek a shutdown of the social platform, citing the company's failure to screen and take action against thousands of scam ads affecting more than 200,000 users.