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Meta rolls out ads on Threads globally, introduces new ad formats
We Are Social and Meltwater data show India as Threads’ biggest ad market globally, while Taiwan and Hong Kong lead reach among adults.
The 2025 Wrap: Work that captured the industry's heart
From the historic sounds of Korea’s Liberation Day to improving women's hearing through hijab, to a new mayor's hope, top APAC creatives highlight the work that inspired them this year.
Influencer content outperforms digital ads on lower- and mid-funnel metrics: Study
67% of Indians trust influencer recommendations over traditional advertisements, notes Kantar’s Influencer Playbook report.
Indian consumers show greater appetite for personalised ads on streaming media services
A report by Moloco and YouGov found that 41% of Indian consumers have cancelled a subscription because of the ads experience.
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Deloitte: Indian consumers shift to value-conscious purchases
Tailoring product assortments and marketing strategies to local preferences to bolster brand connections are highly valued.
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Confusion prevails in India as advertisers, agencies grapple with new declaration rules
After a spate of high-profile misleading ads, India's Supreme Court has directed agencies and advertisers to furnish a self-declaration certificate before airing new ads. Digital marketers say it's impractical.
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