Analysis News Advertising
Vinita Bhatia
Jun 11, 2024

Confusion prevails in India as advertisers, agencies grapple with new declaration rules

After a spate of high-profile misleading ads, India's Supreme Court has directed agencies and advertisers to furnish a self-declaration certificate before airing new ads. Digital marketers say it's impractical.

While this move is aimed at safeguarding consumer interests, industry stakeholders are nonplussed about its viability and implementation. Image source: Pixabay

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