angry birds
Rovio forms EMEA and Asia-Pacific brand ad partnership team
FINLAND - Rovio Entertainment, best known as the Finnish makers of Angry Birds, has hired Apple's Todd Tran, as head of its new EMEA and Asia-Pacific brand advertising partnership team.
TBWA partners with Rovio to launch location-based campaign for McDonald’s China
SHANGHAI – TBWA\Shanghai has launched a location-based campaign for McDonald’s China in collaboration with Rovio.
Creative Mid-Autumn Festival marketing
Festivals are important occasions for marketers to drive their brand awareness. While some brands simply go through the motions, some find more interesting ways to connect their names with the holiday. Here are some examples of creative marketing connected to this year's Mid-Autumn Festival.
Wellcome launches Angry Birds promotion
HONG KONG - Supermarket chain Wellcome today is rolling out a loyalty programme leveraging the smash-hit Rovio Entertainment game Angry Birds to drive store sales.
SingTel brings Angry Birds to F1 Singapore
SINGAPORE - Singapore Telecommunications Limited (SingTel) brought a unique large screen version of Angry Birds to the racetrack of the 2011 Formula 1 SingTel Singapore Grand Prix.
Angry Birds mooncakes fly off Taobao shelves in China
CHINA - The popular stylised wingless 'Angry Birds' have taken the form of mooncakes in time for the upcoming Mid-Autumn Festival.
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