Lee Kum Kee has sponsored the production of the Lantern Wonderland, which is part of the Mid-Autumn Festival organised by HKTB to showcase the city's festive appeal and vibrant culture.
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Festivals are important occasions for marketers to drive their brand awareness. While some brands simply go through the motions, some find more interesting ways to connect their names with the holiday. Here are some examples of creative marketing connected to this year's Mid-Autumn Festival.
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This is the company’s third campus in the country, after Mumbai and Gurgaon, with plans to add similar facilities in Bangalore and Coimbatore over the coming years.
The Vivendi-owned agency group made the disclosure in its stock market prospectus.
Combined business will work for brands who spend more than $60 billion on marketing and media investment.
Vu’s rapid and assured changes upon joining Publicis resulted in positive transformation across business and talent in just two years.