Lee Kum Kee has sponsored the production of the Lantern Wonderland, which is part of the Mid-Autumn Festival organised by HKTB to showcase the city's festive appeal and vibrant culture.
" />
Festivals are important occasions for marketers to drive their brand awareness. While some brands simply go through the motions, some find more interesting ways to connect their names with the holiday. Here are some examples of creative marketing connected to this year's Mid-Autumn Festival.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Company plans to continue investment into video advertising and driving revenue through gen AI tools as it expects to grow by 13% in 2026.
The acquisition follows Publicis Groupe’s purchase of Influential this summer.
Its AI positioning has led to new business from blue chips, the group said.
What both sides need to argue to win — and the potential ramifications to follow.