SingTel brings Angry Birds to F1 Singapore

Set up at the Bay Grandstand, the game was used to entertain the crowd on the three nights of the Grand Prix, just before the Formula 1TM cars took to the track.

The game relied on the cheers of spectators to determine the speed at which the birds were shot through the air and how potent they would be against the horde of green pigs who have stolen their eggs.

Derrick Heng, director of consumer marketing at SingTel, noted that games and apps are an important part of its mobile offerings, and that Angry Birds will feature prominently in the telco’s upcoming events.

“We love to give our customers something to cheer about. Many of our customers are crazy about Angry Birds, so I’m sure this jumbo version of the game (added) even more excitement and colour to Singapore’s sporting event of the year.

“Our goal is to give our customers the ultimate Angry Birds experience. The Grand Prix game is just the beginning. We have an exciting series of Angry Birds activities, competitions and exclusive rewards lined-up for our customers,” he said.