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Kantar BrandZ Most Valuable Southeast Asian Brands: How meaningful difference and innovation are powering brand growth in Southeast Asia
We present a selection of key insights on creating successful brands in Southeast Asia from the launch event of the second edition of Kantar BrandZ Top 30 Most Valuable Southeast Asian Brands. Please register to view the full on-demand video from the event.
Astro Malaysia rewrites Backstreet Boys hit in mildly suggestive campaign
Astro's 'Turn me on' campaign by Ensemble Worldwide promotes three ways...for Malaysians to get their video entertainment.
Astro signs programmatic video deal with Telaria
Ad tech player brings programmatic live TV inventory to Malaysia.
Twitter unveils new APAC sports streaming deals
From football to table tennis, deals encompass new partnerships and extensions of existing ones.
TV's complicated future: Casbaa 2014
HONG KONG - The debate of quantity versus quality, and which is more valuable, is a philosophical question you might not expect to play out in the TV arena.
Raised on radio: Venerable medium still a key platform in Malaysia
Radio still provides impressive reach and influence in Malaysia. But as TH Chong, chief commercial officer of Astro Radio, explains, that doesn't mean a broadcaster or its clients can ignore multiplatform trends.
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