Astro signs programmatic video deal with Telaria

Video advertising firm Telaria has signed a partnership agreement with Malaysia’s Astro, to provide digital video services to the broadcaster.

The deal sees Telaria become the first player to provide advertisers with live TV inventory programmatically in Malaysia, through Astro’s GO apps and live streaming player, according to the companies.  

One of Malaysia’s largest broadcasters, Astro offers media and entertainment channels across TV, radio and digital media in four languages, serving more than 23 million consumers. Telaria said its partnership offers advertisers Astro’s audience across multiple channels, together with audience insights, first-party data segments and deep targeting.

Astro, in turn, will have access to inventory insights, live-reporting and real-time diagnostics. “Viewers are increasingly watching a mix of video-on-demand and live TV, and this partnership with Telaria will enable advertisers to better reach audiences everywhere they are watching,” said Andy Yap, vice president, digital Adex at Astro.

Kevin Smyth, Telaria's Southeast Asia general manager, said, “With Astro’s vote of confidence in our platform, we are excited to continue delivering superior results.”