Faaez Samadi
Mar 15, 2018

Twitter unveils new APAC sports streaming deals

From football to table tennis, deals encompass new partnerships and extensions of existing ones.

FIFA World Cup 2014 winners Germany
FIFA World Cup 2014 winners Germany

Twitter today announced nine new Asia-Pacific sports video content collaborations, bolstering the existing deals the platform has in the region.

Speaking at Sportel Asia in Singapore, Aneesh Madani, Twitter APAC head of sports, revealed the partnerships, which include highlights, clips and other content from the following broadcasters:

  • Astro Malaysia
  • Fox Sports Asia
  • Eleven Sports
  • International Table Tennis Foundation
  • BallBall
  • Asian Tour
  • TV One
  • NetTV
  • SportsFix TV

The deal with Astro Malaysia includes content from the FIFA World Cup, taking place in Russia in June. “Alongside our broadcast all 64 matches of the World Cup, Twitter will help amplify the most exciting moments from Astro’s coverage, and immerse fans in the ‘world game’,” said CK Lee, Astro VP of sports content.

The package covers content from a range sports including football, racing, tennis, golf and martial arts.

Each partner will also use Twitter’s in-stream sponsorship platform to allow advertisers to reach target audiences and publishers to monetise their video content.

Madani said: “Digital video consumption in Asia Pacific is growing rapidly. Introducing these new in-stream video sponsorship deals for sports to advertisers in Asia Pacific will strengthen the success of our partners in the region, and give fans an easy way to keep up with the sports they care about most.”

Twitter already has APAC video content deals with One Championship, the NBA and WNBA.

Source:
Campaign Asia

Related Articles

Just Published

19 hours ago

40 Under 40 2024: Hajar Yusof, Naga DDB Tribal

Hajar’s initiatives reflect her commitment to innovation, diversity, and leaving a lasting legacy in the industry.

19 hours ago

Moo Deng says hands off unless you’ve washed up

Lifebuoy’s new campaign introduces a fresh face in hand hygiene, pairing AI with playful reminders to help keep those paws—er, hands—clean.

20 hours ago

The CMO's MO: Hyatt's APAC marketer on the power of ...

"Focus means saying no to 100 good ideas and saying yes to the great ones." Hyatt’s Tammy Ng shares how lessons from Steve Jobs and James Dyson are guiding her approach to personalising guest experiences.

20 hours ago

Trump’s victory isn’t just America’s crisis—it’s a ...

Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.