automation
How marketers can navigate the hidden costs of ad platform automation
Nasser Oudjidane, CEO and Co-founder of Tapper, explores the hidden costs of ad platform automation and shares actionable strategies to tackle budget waste and performance volatility.
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How to put creativity back into media buying
RedTrack’s Vladyslav Zhovtenko examines the impact of context-switching, yet at the same time why marketers shouldn’t automate everything.
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Is advertising still a viable career for young people?
Campaign explores how an industry reliant on new blood to remain current will need to adapt to appeal to the younger talent it wants.
Is advertising ready for AI leaders?
AI has climbed the corporate ladder in record time, with some companies already replacing their CEOs with an AI bot. But just how much is the ad industry embracing AI leadership and how much control and responsibility is sensible for AI to assume?
Disney brings more automation and shopability to its ad products
The media giant is also ramping up its self-serve capabilities to reduce ad tech fees.
How advertising agencies are future proofing themselves as AI takes over
Campaign explores to what degree ad agencies are putting in place protections around jobs and inequities that come with automation and the rapid acceleration of AI.
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